Brand DESIGN
Crafting the Melody Box Identity to Drive Purchases for the Brand
In brand design, symbols convey powerful messages. This project involved creating a visual identity that transformed the elegance and nostalgia of a mechanical music box into a meaningful, iconic symbol. Balancing vitality and sophistication, I crafted a brand identity that evokes deep emotional appeal, established branding standards, and presented the final design to the client.
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ROLE
Logo Design
Brand Design
Graphic Design
Brand Strategy
TOOLS
Adobe Illustrator
Photoshop
InDesign
TIMELINE
Dec 2020, 7 days
01
Developing a Meaningful Symbol
The design expedition began with the physical-mechanical music box, an object of captivating visual and sentimental value. Its external metallic elegance was matched by the internal melodies that stirred nostalgia and introspection. I tried to capture its essence through various angles, lighting, and rendering styles. This was crucial in transitioning from realism to a symbolic representation.
Transitioning to Adobe Illustrator, I refined the symbol by simplifying key elements while preserving its function. The steps included outlining, coloration, simplification, and fine-tuning.
Transitioning to Adobe Illustrator, I refined the symbol by simplifying key elements while preserving its function. The steps included outlining, coloration, simplification, and fine-tuning.The color palette was intricately crafted to reflect the music box’s warmth and energy. I applied Adobe Color to analyze the music box’s photograph and developed an initial palette, with each hue assigned a specific PANTONE number. At last, a palette of orange and yellow was chosen for its perfect blend of warmth and vitality, resonating with the brand’s emotional narrative.
Selecting typefaces involved balancing aesthetic harmony with legibility. Some initial typefaces resonated with the dots on the cylinder and the steel comb’s tines but lacked legibility at smaller scales. “Athelas (Regular)” emerged as the ideal selection, striking a balance between classic style and clarity.
Four versions of the final logo were created, catering to various sizes, colour schemes, and applications. The result is a logo that radiates energy and elegance.
02
Translating Identity across Media
I created a comprehensive brand guideline, “Melody Box Brand Guidelines”, outlining detailed standards for logo use, proportions, colour schemes, typography, and applications across various media. This step was crucial in maintaining a coherent and consistent brand image, ensuring that the symbol maintained its integrity and impact regardless of its application.
03
Beyond the Box
The Melody Box brand design stands as a powerful embodiment of hope, warmth, and strength, masterfully weaving the threads of past, present, and future to foster a sense of determination and happiness. This project also serves as a profound testament to the power of storytelling in design. It taught me looking beyond the surface, of uncovering hidden narratives within simple objects and transforming them into meaningful and resonant brand identities.
