I’m Li Li, a Product designer simplifying complexity into intuitive solutions.

I’m Li Li, a Product designer simplifying complexity into intuitive solutions.

I’m Li Li, a Product designer simplifying complexity into intuitive solutions.

I drive products from 0–1 research to 1–100 growth, crafting systematic, accessible workflows that boost adoption and reduce costs—scaling with confidence in both B2B and B2C environments.

I drive products from 0–1 research to 1–100 growth, crafting systematic, accessible workflows that boost adoption and reduce costs—scaling with confidence in both B2B and B2C environments.

I drive products from 0–1 research to 1–100 growth, crafting systematic, accessible workflows that boost adoption and reduce costs—scaling with confidence in both B2B and B2C environments.

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Scaling Clarity in B2B Design

UX-UI WEB DESIGN

UX-UI WEB DESIGN

UX-UI WEB DESIGN

Scaling Clarity in B2B Design

Scaling Clarity in B2B Design

Scaling Clarity in B2B Design

spanning design systems, dashboards, and enterprise workflows

spanning design systems, dashboards, and enterprise workflows

spanning design systems, dashboards, and enterprise workflows

Designed and delivered a series of B2B projects to address the challenges of complex enterprise systems—multiple user roles, dense data structures, and fragmented workflows—helping organizations scale clarity and consistency across their digital products through improved dashboards, streamlined HR tools, and a unified design system.

Designed and delivered a series of B2B projects to address the challenges of complex enterprise systems—multiple user roles, dense data structures, and fragmented workflows—helping organizations scale clarity and consistency across their digital products through improved dashboards, streamlined HR tools, and a unified design system.

Designed and delivered a series of B2B projects to address the challenges of complex enterprise systems—multiple user roles, dense data structures, and fragmented workflows—helping organizations scale clarity and consistency across their digital products through improved dashboards, streamlined HR tools, and a unified design system.

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Designing a Seamless Scheduling Experience for LunchME Chat

UX-UI APP DESIGN

UX-UI APP DESIGN

UX-UI APP DESIGN

Designing a Seamless Scheduling Experience for LunchME Chat

Designing a Seamless Scheduling Experience for LunchME Chat

Designing a Seamless Scheduling Experience for LunchME Chat

Designed a conversational, AI-driven scheduling flow that embeds availability, time selection, and location choices directly into chat—cutting friction, boosting clarity, and converting more conversations into real-life meetups while strengthening business completion rates and elevating the user experience.

Designed a conversational, AI-driven scheduling flow that embeds availability, time selection, and location choices directly into chat—cutting friction, boosting clarity, and converting more conversations into real-life meetups while strengthening business completion rates and elevating the user experience.

Designed a conversational, AI-driven scheduling flow that embeds availability, time selection, and location choices directly into chat—cutting friction, boosting clarity, and converting more conversations into real-life meetups while strengthening business completion rates and elevating the user experience.

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Creating a More Accessible Platform for Employment

UX-UI WEB DESIGN

UX-UI WEB DESIGN

UX-UI WEB DESIGN

Creating a More Accessible Platform for Employment

Creating a More Accessible Platform for Employment

Creating a More Accessible Platform for Employment

Redesigned the Skill Squirrel platform to enhance accessibility and streamline employment through real-world projects like digitizing the Physical Demands Analysis form, improving user account interfaces, and creating an interactive onboarding experience.

Redesigned the Skill Squirrel platform to enhance accessibility and streamline employment through real-world projects like digitizing the Physical Demands Analysis form, improving user account interfaces, and creating an interactive onboarding experience.

Redesigned the Skill Squirrel platform to enhance accessibility and streamline employment through real-world projects like digitizing the Physical Demands Analysis form, improving user account interfaces, and creating an interactive onboarding experience.

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Fostering Immigrant Integration & Service Efficiency

SERVICE DESIGN

SERVICE DESIGN

SERVICE DESIGN

Fostering Immigrant Integration & Service Efficiency

Fostering Immigrant Integration & Service Efficiency

Fostering Immigrant Integration & Service Efficiency

through Chinese community support in Canada

through Chinese community support in Canada

through Chinese community support in Canada

Developed CommWeave app, a digital platform to address first-generation Chinese immigrants’ challenges by fostering community ties, easing access to personalized resources, and creating sustainable support networks through parenting-focused connections.

Developed CommWeave app, a digital platform to address first-generation Chinese immigrants’ challenges by fostering community ties, easing access to personalized resources, and creating sustainable support networks through parenting-focused connections.

Developed CommWeave app, a digital platform to address first-generation Chinese immigrants’ challenges by fostering community ties, easing access to personalized resources, and creating sustainable support networks through parenting-focused connections.

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Enriching Museum Visits for Art Enthusiasts

UX-UI MOBILE DESIGN

UX-UI MOBILE DESIGN

UX-UI MOBILE DESIGN

Enriching Museum Visits for Art Enthusiasts

Enriching Museum Visits for Art Enthusiasts

Enriching Museum Visits for Art Enthusiasts

Designed an app to make art museums more engaging and accessible with AR/VR games, multimedia displays, and tailored routes, transforming art exploration into an intuitive and enjoyable experience.

Designed an app to make art museums more engaging and accessible with AR/VR games, multimedia displays, and tailored routes, transforming art exploration into an intuitive and enjoyable experience.

Designed an app to make art museums more engaging and accessible with AR/VR games, multimedia displays, and tailored routes, transforming art exploration into an intuitive and enjoyable experience.

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Helping Explorers Discover and Connect with Interactive Maps

PRODUCT DESIGN

PRODUCT DESIGN

PRODUCT DESIGN

Helping Explorers Discover and Connect with Interactive Maps

Helping Explorers Discover and Connect with Interactive Maps

Helping Explorers Discover and Connect with Interactive Maps

Created an interactive map combining AR/VR, storytelling, and Mapbox technology to preserve cultural heritage and enhance remote exploration, tourism, and community engagement.

Created an interactive map combining AR/VR, storytelling, and Mapbox technology to preserve cultural heritage and enhance remote exploration, tourism, and community engagement.

Created an interactive map combining AR/VR, storytelling, and Mapbox technology to preserve cultural heritage and enhance remote exploration, tourism, and community engagement.

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Crafting the Melody Box Identity to Drive Purchases for the Brand

BRAND DESIGN

BRAND DESIGN

BRAND DESIGN

Crafting the Melody Box Identity to Drive Purchases for the Brand

Crafting the Melody Box Identity to Drive Purchases for the Brand

Crafting the Melody Box Identity to Drive Purchases for the Brand

Crafted a distinct visual identity for a mechanical music box, blending elegance and nostalgia into a sophisticated symbol that resonates emotionally.

Crafted a distinct visual identity for a mechanical music box, blending elegance and nostalgia into a sophisticated symbol that resonates emotionally.

Crafted a distinct visual identity for a mechanical music box, blending elegance and nostalgia into a sophisticated symbol that resonates emotionally.

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Have a meaningful problem in mind?

Open to conversations about Product & UX design.

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LET’S CONNECT

Have a meaningful problem in mind?

Open to conversations about Product & UX design.

Start a conversation ↗

LET’S CONNECT

Have a meaningful problem in mind?

Open to conversations about Product & UX design.

Start a conversation ↗

LET’S CONNECT

Have a meaningful problem in mind?

Open to conversations about Product & UX design.

Start a conversation ↗

LET’S CONNECT

Have a meaningful problem in mind?

Open to conversations about Product & UX design.

Start a conversation ↗