I’m Li Li

A Toronto-based product & interaction designer dedicated to creating meaningful user experiences that harmoniously balance a company's goals with the needs of its users.

About Me

Once upon a time, in the bustling corridors of China Mobile, my transformation story began — transitioning from a marketing, publicist to a designer. Amid the challenges of promotional strategies and event organization, I gained a profound understanding of design's true power. This journey taught me the art of empathy, as I managed multiple projects and web content, conducted customer satisfaction surveys, collaborated with cross-functional teams, and effectively communicated messages. This experience sculpted my soul as a designer, teaching me to view the world through a myriad of perspectives.

Driven by a desire to learn new things and to create a joyful, learning-filled environment for my child, I ventured into the world of Interaction Design in Canada. It felt like finding the missing piece of a puzzle, a point where my life found its true purpose. Here, I blended beauty with functionality, crafting designs that communicate, empathize, and offer solutions. My expertise in Interaction, Visual, and UX Design grew, enriched by User Research, Data Analysis, and a keen sense of business strategy. Embracing the "Design for Growth" philosophy, I sought a balance between business needs and the essence of user experience.

However, my journey isn't solely about personal growth. It's a narrative of values and aspirations, a vision that goes beyond the digital screen. I believe design is not just seen but felt, and my quest is to create joyful, inclusiveness, and profound significance user experiences.

Here I stand, at the crossroads of East and West, tradition and innovation, business and empathy, I will continue my lifelong learning journey. With a growth mindset, an unrelenting pursuit of knowledge, and career activism, I navigate the path with courage, conscientiousness, and resilience. I merge optimism with creativity in my work and am eager to collaborate and share these values with you.

Contact Me

This doesn't have to end! I am open to any inquiries and even have a casual chat!

Email me at lizli.designer@gmail.com