I’m Li Li, a Product designer simplifying complexity into intuitive solutions.

I drive products from 0–1 research to 1–100 growth, crafting systematic, accessible workflows that boost adoption and reduce costs—scaling with confidence in both B2B and B2C environments.

UX-UI web Design

Scaling Clarity in B2B Design

spanning design systems, dashboards, and enterprise workflows

Designed and delivered a series of B2B projects to address the challenges of complex enterprise systems—multiple user roles, dense data structures, and fragmented workflows—helping organizations scale clarity and consistency across their digital products through improved dashboards, streamlined HR tools, and a unified design system.

UX-UI web Design

Creating a More Accessible Platform for Employment

Redesigned the Skill Squirrel platform to enhance accessibility and streamline employment through real-world projects like digitizing the Physical Demands Analysis form, improving user account interfaces, and creating an interactive onboarding experience.

Service design

Fostering Immigrant Integration & Service Efficiency

through Chinese community support in Canada

Developed CommWeave app, a digital platform to address first-generation Chinese immigrants’ challenges by fostering community ties, easing access to personalized resources, and creating sustainable support networks through parenting-focused connections.

UX-UI mobile design

Enriching Museum Visits for Art Enthusiasts

Designed an app to make art museums more engaging and accessible with AR/VR games, multimedia displays, and tailored routes, transforming art exploration into an intuitive and enjoyable experience.

Product design

Helping Explorers Discover and Connect with Interactive Maps

Created an interactive map combining AR/VR, storytelling, and Mapbox technology to preserve cultural heritage and enhance remote exploration, tourism, and community engagement.

Brand DESIGN

Crafting the Melody Box Identity to Drive Purchases for the Brand

Crafted a distinct visual identity for a mechanical music box, blending elegance and nostalgia into a sophisticated symbol that resonates emotionally.